QR CODES and WHY YOU NEED THEM
"QR" stands for “Quick Response” and that is exactly what they are - quick.
The benefit they offer is instant access to information by directly connecting you with a menu of choices like web pages, video and email. They can be scanned with a camera on most any smart phone (with an easy to find app. installed) for immediate use or stored to retrieve later.
Andrews recommends this technology because it can make your printed pieces interactive, it increases your marketing campaign response rates and activity can be measured.
Check out some great reasons why you need to consider using QR Codes to enhance your marketing efforts.
Provide instant information
Acquiring additional information within seconds is something that people want and QR codes deliver information immediately
Convert people to buy
Leverage more out of your printed media campaigns. The QR code can become a powerful call to action and direct prospects to check store locations, register for an event or contest, or take a survey
Drive traffic to Web sites
By placing a QR Code on any type of printed piece, the reader can immediately gain access to your Web site, a YouTube video or a custom personalized landing page where hits can be tracked and mined
Align your online store with a printed catalogue
Customers seeing a product in your catalogue can now click on a QR code and go directly to your online store - talk about keeping it simple
QR Codes can be placed on anything
The opportunities are seemingly endless... advertisements, flyers, signage, T-shirts, product labels, sales events, business cards… almost anything.
When the goal is to increase response rates, a two prong strategy utilizing direct mail and the internet is a powerful combination.
Contact us today to explore how to create and integrate QR codes into your marketing and communication efforts.