One of the items worthy of consideration is to ask if are you taking full advantage of what you are paying for with the Canada Post Service you pay for.
Each level of Mail has a maximum allowable weight for the base price. You can increase your message size or add value added pieces that generate revenue to your mailing to recover some of your mailing cost or simply to add revenue.
For instance one of your sister companies or groups has a message flyer they want to get out yet they do not have a large enough budget to cover mailing.
Check the limits of your postage paid for and see if you can add their piece to your mailing without adding to your mailing cost or increasing it marginally.
AndrewsDM can help you to decide if you are in that position and how to best take advantage.
There are a number of ways to combine disparate pieces of promotional material.
Polybagging is extremely useful in this regard and allows you to add postcards, letters, cover sheets and samples to your mailed piece.
Inserts: Another way to add a piece to a book is to stitch an insert into your magazine that can pay for part of the distribution cost.
Some publishers find that inserts can actually surpass the costs of the whole books production in the revenue generated. Your name and reputation is a valuable commodity. The right advertiser can piggyback on to enhance both companies reputation and benefits with the reader.
Call us for more ways we can help you - Plan the inserts, print them and distribute them in a price efficient way to enhance your revenue and reduce your costs.